Jimin Reclaims His Throne in Idol Brand Rankings and Faces Renewed Dating Speculation
BTS’s Jimin has once again proven why he remains one of the most influential idols in K-pop. In July 2025, he ranked No. 1 in the Idol Brand Reputation Rankings with an overwhelming 94% positive index. This achievement demonstrates his enduring star power, especially as he re-engages with fans after his military service. Simultaneously, Jimin has also found himself at the center of headlines as dating rumors with actress Song Da Eun resurfaced after her recent comments hinted at a relationship with a K-pop idol. Together, these stories show both the power and scrutiny that accompany global superstars.
Jimin Takes the Throne in July 2025 Brand Rankings
According to the Korea Corporate Reputation Research Institute, Jimin claimed the top spot in the July 2025 Idol Brand Rankings, achieving a staggering 94.05% positivity rating (indiatimes.com). Analysts noted that keywords such as “overwhelming,” “invincible,” and “consistent” were closely associated with his name.
This milestone is particularly significant as it comes shortly after his military discharge, marking his strong return to the public spotlight. It also places him ahead of fellow idols like G-Dragon and BLACKPINK’s Rosé, who ranked second and third, respectively.
The Significance of Brand Rankings in K-Pop
Brand rankings are more than just statistics; they are reflections of an idol’s cultural impact, media presence, and fan engagement. For Jimin, topping the list yet again reinforces his position as one of the most beloved and marketable stars in the industry.
Such rankings often influence endorsements, brand collaborations, and future music promotions. For companies and agencies, idols with strong brand reputations are viewed as valuable assets. For fans, it’s a source of pride that their favorite artist continues to be recognized at the highest level.
Jimin’s Brand Power: Beyond Music
Jimin has long been praised for his artistry — his smooth vocals, elegant dance lines, and emotional stage presence. But beyond the stage, his personality and relatability have amplified his public image. Even during his military service, fan communities kept his name trending with birthday projects, charity donations, and streaming campaigns.
Now that he has resumed activities, his consistent presence in global media indicates that his influence reaches far beyond music, extending into fashion, culture, and even philanthropy.
Romance Rumors Resurface: Jimin and Song Da Eun
Alongside his professional triumph, Jimin also found himself in the spotlight for more personal reasons. Actress Song Da Eun, known for her roles in K-dramas and films, recently confirmed in an interview that she was dating a “K-pop idol boyfriend.” While she did not explicitly mention Jimin’s name, her remarks reignited past speculation that the two had been romantically linked (timesofindia.com).
This is not the first time the rumor has surfaced. In past years, whispers about the two being spotted together circulated among fan forums, but both parties and their agencies neither confirmed nor denied the claims. Song Da Eun’s recent statements, however, have brought the conversation back into the limelight with full force.
Fan and Public Reactions
Reactions have been mixed. ARMY, BTS’s passionate fandom, expressed both support and curiosity. Many fans highlighted their continued respect for Jimin’s privacy, emphasizing that his personal happiness should be celebrated. Others, however, debated whether the timing of the revelation could affect his ongoing career momentum.
The broader public has been equally captivated. Korean entertainment media buzzed with commentary, while international outlets picked up the story, turning it into a trending topic across platforms like X (formerly Twitter), Instagram, and community forums.
The Double-Edged Sword of Fame
These simultaneous developments — brand dominance and dating rumors — illustrate the double-edged sword of celebrity life. On one hand, Jimin’s brand recognition proves his unparalleled popularity; on the other, his personal life remains under constant scrutiny.
Yet, such dynamics are not new in K-pop. Idols often balance intense public attention with their private lives, navigating a world where even the smallest personal detail can dominate headlines. For Jimin, his grace under pressure and ability to maintain focus on his artistry continue to win him admiration.
ARMY’s Love and Jimin’s Legacy
Despite the swirling rumors, ARMY has reaffirmed their unwavering loyalty. Social media has been flooded with hashtags celebrating Jimin’s achievements, such as #JiminBrandKing and #AlwaysWithJimin. These reflect the global community’s pride in his accomplishments, regardless of tabloid buzz.
Jimin’s legacy, after all, is not defined by speculation but by the music, performances, and memories he continues to create with fans worldwide. His artistry remains the central pillar of his influence.
Wrap-up
Jimin’s story in mid-2025 captures both the brilliance and challenges of superstardom. Topping the idol brand rankings with a near-perfect positivity score proves his unmatched influence, while renewed dating rumors highlight the relentless curiosity that surrounds idols.
For Jimin, these contrasting narratives ultimately serve to reinforce his status as a cultural icon: admired for his talent, beloved for his personality, and watched closely in every aspect of his life. As he steps forward post-military service, one thing is clear — Jimin’s light continues to shine brightly, both on stage and beyond.
